Point of view
All hands on deck for sustainability goals.
For a couple of days last week, I found myself in the midst of a...
Time for a new diet?
2023 is here and as happens every year, conversations about new year’s resolutions abound. Surely...
Account management or account development?
What’s in a name? A rose by any other name would smell just as sweet,...
7 reasons why I am still in advertising.
My first ever interview on the lookout for a job, was at Jet Airways for...
Purpose becomes real when it’s personal
We have all been through the drill. It began with brands that were built on...
Priming audiences for conversations
It is essential for brands to aim not just for awareness but also for consideration...
Changing the game by listening
As strategists, we spend a lot of our time doing consumer research because the foundation...
Getting personal
How brands are integrating themselves into consumer lives In a media environment that’s swamped with...
When crisis shapes an audience
There’s no denying that the pandemic brought life as we knew it to a halt....
I believe; therefore I buy.
We lived in this all-important bubble called marketing, where we prided ourselves on being in...